Join the KidsFit 
Club today!

Let's make the healthy choice fun, free and rewarding at home in the Hy-Vee KidsFit Club. You can expect to build confidence in how your kids eat, play and learn to make being healthy fun.

Learn more below.

group of kids

Reward healthy habits at home.

In the club you will be first to know about challenges, rewards and exclusive events.

  • Newsletter

    All information sent right to your digital email. Follow along with challenges and activities to help your family build confidence in healthy choices.

  • Rewards

    Complete & submit the monthly challenges for in-store perks for your family. BONUS, your family is entered to win BIG KidsFit Club Prizes.

  • Events

    Your family will be the first to know about virtual or in-store events with our Hy-Vee Dietitians. You won't want to miss our seasonal rewards for Kids at your local Hy-Vee.

family smilin

Build confidence in MOVING!

Follow along with all of the Hy-Vee KidsFit Video Series to make moving fun independently or with the whole family. In these videos, you will build a foundation of education surrounding your health.

kid with arms in air

Earn Rewards!

Complete the monthly challenge for the chance to earn digital rewards for your family at your local Hy-Vee. Submit your monthly challenge for the chance to win BIGGER rewards for your family.

*Prizes change every month.*

**Must be a KidsFit Club Member to win.*

kids hugging

A healthier, happier generation.

Healthy habits are built from what we see, hear, and do. Let us help you be the best role models of health in your home.